Communication, public relations, and branding in schools

.Today I read chapters 5, 6, and 7 from the book Digital Leadership. In this book the author, Eric Sheninger, provides examples of technology integration in schools and ways schools should used technology to connect and communicate with families, community members, and students. 

As I was reading it became clear to me that other leaders have transformed their schools through the use of technology. I don't need to blaze the trail alone. I need to reach out, connect, and seek guidance from others who have gone through the process before. 

To be a digital leader I must first identify underlying fears and misconceptions people may have regarding technology and social media. I will need to look at the resources in my school and what changes need to happen. Then I will need to make a plan to address concerns and resource allocation. Relationships will also need to be built in order to improve school culture.

To avoid legal situations my public relations plan needs to include a media waiver which would allow me to share information related to students. I need to be proactive and share the story of my school. Monitoring my own efforts will be important. Hosting trainings, and modeling effective use of social media can take time. I will need to set boundaries to address time limitations in my schedule. I have the  tendency  to overcommit and wear down. 

The pillars of digital leadership: communication, public relations, branding, student engagement, professional growth, re-in visioning earning spaces,and environments, and opportunity, all need to be part of my plan. All of the pillars work together and require constant attention.

All of the things I've written align with ISTE Standards-A. well. I need to stay informed about trends in technology, model and promote collaboration and communication among groups, and use time to go over the addreses the need for technological professional development.